HorseGPT

A deliberately silly AI app as a distribution experiment: how far do marketing and distribution alone carry a product? 100+ users in two days.

HorseGPT started as a joke and turned into a growth experiment. Instead of obsessing over features we spent the weekend on distribution and messaging to see how far that alone gets you. The answer was 100+ users within the first two days, and the TAG × Base44 track.